What great technology strategy actually looks like
The best technology strategy I've ever seen didn't look like a strategy document. It looked like a billing migration. And it won Christmas.
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Latest thinking
Ideas, insights, and opinion on technology for small business.
The future is command line
We moved this site off Squarespace because we wanted to control it from the command line. If your SaaS doesn't have a CLI or a real API, your customers will eventually make the same call.
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When you need CTO-level thinking but can't justify the hire
Most mid-sized businesses don't need a full-time CTO. They need experienced technology thinking, available consistently, at a scale that fits where they are now.
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2 min read min read
What should you actually do about AI?
Most founders told to "get an AI strategy" haven't identified which problem they want it to solve. That's usually the better place to start.
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2 min read min read
Where does your data actually live?
When you sign up to a SaaS tool, your data goes somewhere. Most UK businesses haven't decided where — and clients in legal, healthcare, and financial services will ask.
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2 min read min read
Is your technology stack overdue a clean-up?
Most technology stacks weren't planned — they accumulated. When businesses actually look, 20–30% of software spend is usually doing nothing useful.
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2 min read min read